The Facts


Industry Growth & Innovation

By 2050, two billion more people are expected to live on this planet and over ⅔ of them will live in cities .

In a world that is already experiencing detrimental damage in the management of our natural resources, you have yourself a market ripe for innovation — and big money. Agriculture is the #2 fastest growing sector since 1999 and digital enabled ag is a top investment priority. New pools of value are continuously being added with over 200 Billion dollars being invested annually into growth & innovation within this sector.


Transformation through energy market sizing (BOP Household Spend)

Energy Transforming Food ($bn)


of the worlds population is undernurished.


higher food supply then needed in rich countries.


more food must be grown to meet our growing population by 2050. 



Investment Priority

A resurgence in both private investment and R&D are needed within agriculture to make new systemic innovations widely deployable. 

Our modern food production systems relay heavily on energy driven technologies. Technologies that now require significantly less land and human labor then ever before. Technology continues to redefine the way we produce and consume food. The transformation in agriculture to data hasn’t had the same results. Efficiency increases are slowing due to a variety of factors. Mostly impart to a neglect towards resource - conserving practises within the industry. More conservative and climate smart data driven agriculture are needed to increase productivity. 


Agrifood Investment Trends

Annual Investment ($BN)


Increase in Ubanisation

As urbanisation increases so does the need for fresh and affordable produce

This process of safely processing, shipping and distributing this food only continues to become more logistically challenging. On average 30-40% of all food grown is lost or wasted every day. Reducing our food lose/wastage is a key factor in improving the efficiency of food production as a whole. Creative solutions including using new energy technologies are imperative when creating better end-to-end cold chain systems. Systems that allow for both better food preservation and safety. 




The agriculture industry is currently in a very unique position. We live in a world where we have to produce more crops with a limited availability of space and resources. We have to do more with less and at the end of the day the only way we can do this is with technology. In order to create a sharing economy around agricultural data, we think of the data revolution as a multistep process, beginning with building basic knowledge and awareness of the value of data within the industry.